Have you ever felt like you’re trying too many things at once? In real estate investing, this happens a lot. Many people jump from one strategy to another, hoping to get quick results. But this “Shiny Object Syndrome” often leads to wasted time, money, and frustration. The good news? You can overcome it by staying focused on one strategy at a time. In this blog, we’ll talk about what Shiny Object Syndrome is, why it hurts your success, and how to focus so you can win in real estate investing.
Shiny Object Syndrome is when you keep jumping from one idea to another without finishing anything. In real estate, this means trying too many strategies, like cold calling, sending postcards, or finding tax delinquent lists, but not sticking with one. This wastes time and money without showing real results.
Switching Strategies: This happens when you keep changing plans, like trying cold calling one week and direct mail the next, without sticking to one long enough to see results. You feel busy but don’t move forward.
Too Much Learning: Spending all your time on books, podcasts, or webinars without taking action won’t get you deals. Learning is helpful, but only if you use what you’ve learned.
No Results: Trying too many things at once spreads your efforts too thin. If you don’t stay consistent with one strategy, nothing works, and you end up frustrated.
By spotting these symptoms, you can avoid distractions and focus on what matters.
Success in real estate takes time, patience, and commitment. Instead of trying lots of things, focus on one strategy and work hard at it. This will help you achieve better results.
To succeed in real estate, focus on one strategy and commit to it. Trying too many things at once can leave you feeling overwhelmed and unproductive. Here are two proven methods to consider:
Wholesale Real Estate: This is a quick way to make money without much upfront investment. You find distressed houses, negotiate a low price, and sell the property—or the contract—to another investor for a profit. To succeed, focus on finding good deals, building a network of buyers, and improving your negotiation skills.
BRRRR Strategy (buy, rent, rehab, refinance, repeat): This is a long-term strategy to build rental income. Buy a fixer-upper, renovate it to increase its value, rent it out, then refinance to pull your money out and buy the next property. This method requires patience but is great for growing your wealth over time.
Why Stick to One? Both strategies work, but jumping between them slows progress. By committing to one, you’ll gain expertise faster and see results sooner. Choose the method that fits your goals and stick with it!
Marketing is key to finding good deals in real estate, but it takes time and persistence. Success won’t happen overnight, so you need to stay consistent. Here are two proven methods:
Direct Mail: Send postcards or letters to homeowners who might want to sell, like those with older homes or behind on taxes. To see results, mail at least 500 homeowners every month for six months. Consistency helps you stay top of mind for sellers when they’re ready.
Cold Calling: Cold calling means reaching out to homeowners directly by phone. It can feel tough at first, but the more calls you make, the more chances you have to find deals. Aim to call hundreds of people every week, and don’t let the “no’s” stop you.
Stick with It: Both methods require regular effort and patience. Think of it like planting seeds—it takes time, but with consistent care, you’ll eventually see the results. Choose one method, stay committed, and you’ll see progress!
Real estate investing isn’t always easy, but you can tackle challenges with the right mindset.
Stop Making Excuses: Excuses like “I don’t have time” or “I’m not ready” can hold you back. There’s no perfect time to start, so take small steps now—like making one call or sending a few letters. Action is what drives success.
Be Persistent: Results don’t happen overnight. You may need to make hundreds of calls or send dozens of letters before seeing progress. Each “no” gets you closer to a “yes,” so keep going, even when it’s tough.
Learn From Mistakes: Mistakes will happen, and that’s okay. Treat them as lessons. Ask yourself, “What can I do better next time?” and use the experience to improve.
Celebrate Small Wins: Every step forward matters. Whether it’s your first call or a response to your mail, recognize these victories—they mean you’re making progress.
Success in real estate comes from focus, not doing everything at once. By choosing one strategy, like wholesaling or cold calling, and sticking with it, you’ll see better results over time. It’s not about being perfect; it’s about being consistent. Remember, even the most successful investors started small and faced challenges. What made them different was their persistence and ability to focus. So pick your strategy, commit to it, and take action today. Stay patient and consistent—your hard work will pay off!