Want more people to call you about buying or selling a home? Real estate PPC ads can help make that happen—fast. With the right setup, your ad can pop up when someone types things like “sell my house now” or “find a home near me” on Google.
You only pay when someone clicks, which means you’re getting in front of folks who are already looking. And the best part? You don’t need to be a tech wizard to make it work.
In this post, you’ll learn the easy steps to run PPC ads that bring in good leads—without wasting money or time.
Watch this short video to see how real estate PPC ads bring in seller leads fast—and how to set them up the right way.
PPC stands for “pay-per-click.” It’s a type of online ad. You choose certain keywords (like “sell my house in Miami”) and when someone types that into Google, your ad shows up.
You only pay when someone clicks your ad. That means you're reaching people who are already looking to buy or sell a home.
There are two big ways to market in real estate:
PPC is a powerful inbound tool. The leads that come in through PPC are often more serious and ready to move.
In the realm of PPC, the goal is not just to spend money but to make intelligent, data-driven investments that maximize returns. Here are three core strategies for optimizing PPC campaigns:
Your landing page is where people go after clicking your ad. If the page is messy or slow, people will leave fast. Here’s how to make it work:
Picking the right words helps you find the right people. Try long, detailed keywords like:
You don’t want to waste money on clicks from people outside your service area.
Track what’s working and what’s not.
Is PPC worth it for real estate agents?
Yes! PPC ads can bring in high-quality leads fast. You show up when people are already looking to buy or sell, which means better chances of closing deals.
How do I get real estate leads with Google Ads?
Use smart keywords, send people to a landing page that’s clear and fast, and only target the areas you want to work in. That’s the recipe for real leads.
What’s better: Facebook Ads or Google Ads for real estate?
Google Ads are better for active searchers (like sellers). Facebook Ads are great for getting attention or retargeting. Use both together for the best results.
How much does PPC cost for real estate investors?
Most start with $500–$1,000/month. Costs depend on your market. One good lead can easily pay for your ad budget.
PPC ads are like little signs that show up online, pointing the right people to you. When you use smart keywords, fast landing pages, and target the right areas, those clicks turn into real leads.
Start small. Test what works. Tweak what doesn’t. Before you know it, your phone will be ringing with buyers and sellers who found you through your ads.
Ready to try PPC for your real estate business? Don’t wait. Start running smarter ads today—and watch your leads grow fast!