Want more people to call you about buying or selling a home? Real estate PPC ads can help make that happen—fast. With the right setup, your ad can pop up when someone types things like “sell my house now” or “find a home near me” on Google.
You only pay when someone clicks, which means you’re getting in front of folks who are already looking. And the best part? You don’t need to be a tech wizard to make it work.
In this post, you’ll learn the easy steps to run PPC ads that bring in good leads—without wasting money or time.
Watch this short video to see how real estate PPC ads bring in seller leads fast—and how to set them up the right way.
What Is PPC in Real Estate?
PPC stands for “pay-per-click.” It’s a type of online ad. You choose certain keywords (like “sell my house in Miami”) and when someone types that into Google, your ad shows up.
You only pay when someone clicks your ad. That means you're reaching people who are already looking to buy or sell a home.
Outbound vs. Inbound Real Estate Marketing
There are two big ways to market in real estate:
- Outbound marketing means you reach out to people. Cold calls, Direct Mail, Door Knocking.
- Inbound marketing means people come to you. PPC, SEO, blog posts, and YouTube videos are all inbound.
PPC is a powerful inbound tool. The leads that come in through PPC are often more serious and ready to move.
How to Make Real Estate PPC Ads Work Better
In the realm of PPC, the goal is not just to spend money but to make intelligent, data-driven investments that maximize returns. Here are three core strategies for optimizing PPC campaigns:
1. Build Landing Pages That Convert
Your landing page is where people go after clicking your ad. If the page is messy or slow, people will leave fast. Here’s how to make it work:
- Send users to a special page—not your homepage.
- Keep the form short: name, number, maybe property address.
- Make it match the ad (same message and tone).
- Make sure it’s mobile-friendly and loads fast.
- Test different versions to see what converts best.
2. Use Smart Real Estate PPC Keywords
Picking the right words helps you find the right people. Try long, detailed keywords like:
- “sell my house fast in [city]”
- “best real estate agent near me”
- “buy a home with bad credit in [city]”
- Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs to find words with high searches but low difficulty.
3. Target the Right Areas
You don’t want to waste money on clicks from people outside your service area.
- Set your ad to show only in cities or ZIP codes you work in.
- Block low-value or out-of-area clicks.
- Review targeting weekly and adjust as needed.
4. Use Data to Improve Your Campaigns
Track what’s working and what’s not.
- Start with a test budget ($500–$1,000/month)
- Watch for trends: What keywords convert? Which pages do people leave?
- Use tools like Google Analytics and heat maps
- Change what isn’t working—and do more of what is!
People Also Ask (Real Questions, Real Answers)
Is PPC worth it for real estate agents?
Yes! PPC ads can bring in high-quality leads fast. You show up when people are already looking to buy or sell, which means better chances of closing deals.
How do I get real estate leads with Google Ads?
Use smart keywords, send people to a landing page that’s clear and fast, and only target the areas you want to work in. That’s the recipe for real leads.
What’s better: Facebook Ads or Google Ads for real estate?
Google Ads are better for active searchers (like sellers). Facebook Ads are great for getting attention or retargeting. Use both together for the best results.
How much does PPC cost for real estate investors?
Most start with $500–$1,000/month. Costs depend on your market. One good lead can easily pay for your ad budget.
Final Thoughts: Use PPC to Grow Your Real Estate Business
PPC ads are like little signs that show up online, pointing the right people to you. When you use smart keywords, fast landing pages, and target the right areas, those clicks turn into real leads.
Start small. Test what works. Tweak what doesn’t. Before you know it, your phone will be ringing with buyers and sellers who found you through your ads.
Ready to try PPC for your real estate business? Don’t wait. Start running smarter ads today—and watch your leads grow fast!
