Raise Private Money for Real Estate in 5 Easy Steps: overview
Quick answer: Private money is when a person—not a bank or lending company—gives you money to buy or fix a property.
What this guide covers
- What is Private Money in Real Estate?
- Why Use Private Money Loans for Real Estate?
- Pros and Cons of Private Money
- When Do You Need Private Money?
Private money is when a person—not a bank or lending company—gives you money to buy or fix a property.
What is Private Money in Real Estate?
Private money is when a person—not a bank or lending company—gives you money to buy or fix a property. This money often comes from their savings or retirement accounts. Unlike hard money loans (which go through companies), private money lending is a personal agreement between you and the lender.
The private lender acts like a bank, but you don’t have to give up part of the property. They just want their money back with interest. It’s a win-win!
Why Use Private Money Loans for Real Estate?
Private money is helpful because it’s:
- Flexible – You don’t need to fill out long forms or wait for approval.
- Fast – You can close deals quickly, even on auctions or short sales.
- Safe for Lenders – Loans are backed by property, which makes them smart investments.
- Good for All Types of Deals – Use it for single-family homes, apartment buildings, land, or even commercial buildings.
You can also raise as much as you want. There's no cap on how many people you can work with or how much they can lend.
Pros and Cons of Private Money
Pros of Private Money
- Fast closings without red tape
- No bank or credit check needed
- Flexible terms based on personal agreements
- Works for many property types
Cons of Private Money
- Requires relationship building
- Interest rates may be higher than traditional loans
- You must educate and earn the lender’s trust
- Can take time to build a private lender list
When Do You Need Private Money?
Private money is great when you need cash fast or when a regular loan isn’t an option. For example:
- Buying a bank-owned or auction property
- Buying a home from someone directly (For Sale By Owner)
- Closing deals where creative financing won’t work
In these cases, having private money ready lets you act fast and win the deal.
Why Private Lenders Say Yes
You might wonder, “Why would someone give me money to invest?”
Here’s why:
- Their Money is Protected – It’s backed by the property, which lowers their risk.
- They Earn More – Private lending usually pays more interest than savings accounts or CDs.
- They Get Steady Payments – Interest-only payments help them get monthly income.
- They Stay in Control – Some lenders use a 90-day call option to pull their money if needed.
How to Raise Private Money for Real Estate Investing: 5 Simple Steps
Step 1: Build Your Contact List
Start by listing people you already know. Look through your phone, email, and social media. You probably already have friends, family, or co-workers who want to earn more on their money.
Write down:
- Names from your phone contacts
- Email contacts
- LinkedIn and Facebook friends
Also think about anyone in real estate, finance, or business who might be open to investing.
Step 2: Start Conversations
Reach out in a simple and friendly way. You’re not pitching a deal—you’re starting a conversation.
Try asking, “Do you have savings or retirement money that isn’t earning a high return right now?”
Or say “I’m working on some real estate projects and could use your help. Can we chat?”
These soft openers spark interest without pressure.
Step 3: Share an Audio Tool
Once someone is curious, give them a short audio message that explains what private money lending is. This helps them learn without you needing to explain everything.
Make sure the audio talks about:
- How their money is used
- The safety of the investment
- The returns they can expect
This step builds trust.
Step 4: Do a One-on-One Presentation
When they want to learn more, set up a meeting (in person or on Zoom). Show them a simple PowerPoint presentation.
Cover:
- How they earn money (interest rate)
- What protects their money (the property)
- What the process looks like
Be clear, calm, and honest. Your goal is to teach, not sell.
Step 5: Get a Verbal Commitment
After your talk, ask them if they’re ready to get started. Find out if they want to use savings or a retirement account. If they choose retirement funds, introduce them to a self-directed IRA company.
This turns interest into real money you can use for deals.
Quick Question & Answer
What is private money in real estate investing?
Private money is when a person lends you their own savings or retirement funds to help you buy or fix real estate. It’s not from a bank. It’s faster, simpler, and gives the lender a better return than most savings accounts. The loan is backed by the property to help protect the lender.
Watch this quick video to see how private money works in real estate—and how you can start using it to fund your next deal today!
Frequently Asked Questions
Q: How do I find private lenders for real estate?
Start with your existing network—friends, family, or business connections. You can also meet potential lenders through local real estate groups, social media, and networking events.
Q: Is private money better than bank financing?
Often, yes. Private money is faster, more flexible, and doesn’t require credit checks. It’s perfect for fast-moving deals like auctions or fix-and-flips.
Q: Is private lending safe for the lender?
Yes, when done right. Loans are secured by real estate (just like a mortgage), and lenders can earn strong, stable returns.
Final Thoughts
Getting private money doesn’t have to be scary or complicated. When you keep things simple and honest, people will want to work with you. Just follow the five steps, and you’ll be on your way to funding more deals, making better offers, and growing your real estate business.
Start talking to the people you already know. Teach them how private lending works. Show them you’re someone they can trust. You’ll be surprised how many will say yes—and how fast your business can grow.
Start today. The money is out there. You just need to ask.
Related DealMachine resources
Raise Private Money for Real Estate in 5 Easy Steps frequently asked questions
What should real estate investors know about Raise Private Money for Real Estate in 5 Easy Steps?
Private money is when a person—not a bank or lending company—gives you money to buy or fix a property.
How should investors use this guide?
Use the sections and examples in this guide as a starting point. Verify property, market, and local requirements before making an investment decision.
What tools can help real estate investors research this topic?
DealMachine helps real estate investors find property and owner data, organize leads, and manage outreach from one workflow.