These days, social media is on the rise, extending its influence far and wide, touching almost every conceivable business including the real estate sector. This digital age allows us to access crucial information with just a few clicks, a luxury that the traditional real estate moguls could hardly fathom not too long ago.
Real estate wholesalers and other real estate investors, in particular, have a unique opportunity to leverage these platforms to optimize their business ventures. But how? Hang on, we're just getting started.
What is Wholesaling?
Wholesaling pertains to an investor getting a property under contract, most of the time distressed properties, from homeowners for a discounted price, then immediately selling it to another buyer for profit, a method that without doubt, thrills not just seasoned investors but beginners alike. As exhilarating as this endeavor sounds, it's a process that requires rigorous attention to detail.
Social Media Strategy for Real Estate Investors
Now, let’s delve into the importance of social media in wholesale real estate. Consider this: We live in an era where nearly every potential customer owns a smartphone, and a significantly large number of them are active social media users. As investors we also are on social media and can use it to learn from the experts in the industry.
So, what does this mean for real estate investors? An ocean of potential buyers and sellers and opportunities galore!
Utilizing Facebook
With Facebook having a gargantuan user base, the reach it offers is unquestionably vast. Creating a dedicated business page, posting engaging content, and leveraging targeted advertising could significantly improve your lead generation.
Mastering LinkedIn
LinkedIn, an indispensable platform for professionals, allows you to make industry connections, share insightful articles, join real estate-centered groups, all while promoting your brand in a rather sophisticated space – perfect for real estate investors.
Instagram - A Visual Portfolio
Instagram is a predominantly visual platform, making it perfect for showcasing high-quality photos of your properties and thereby enticing viewers. Interactive features like stories, Q/A sessions, etc., help build a connection with your followers, strengthening your brand image.
I've seen several investors post properties they get under contact on their Instagram in order to have potential buyers reach out.
Twitter - News and Networking
Twitter excels as a platform for networking and spreading industry news rapidly and effectively. This micro-blogging site lets you follow fellow real estate investors, engage in discussions, and even generate leads using hashtags related to real estate.
YouTube Videos
Nothing captivates viewers like a well-executed video, and YouTube takes it to the next level. Record enticing property walkthroughs, enlightening discussions, or even small clips explaining real estate investing strategies and concepts. These efforts can go a long way in creating a powerful presence online. Who knows you may even establish yourself as an expert in the industry.
Pinterest - Inspiring Property Ideas
As a platform that is predominantly based on visuals, Pinterest is the perfect space to post inspiring designs, layouts, and interior décor ideas. These posts not only draw in an audience but also help them envision the potential of a property.
If renovating and doing the designs is your forte in the real estate space. Creating Pinterest mood boards for your property might be the exact thing that helps you channel your creativity for properties rather than scrambling in the moment of a renovation
Snapchat - Offering Real-time Property Updates
Want to create a sense of urgency among your target audience? Snapchat is your go-to tool. With features like disappearing content, you can create short-lived but compelling narratives that evoke immediate action.
Snapchat is one of those social platforms a lot of people write off because of the younger demographic using it, but it can also be a helpful tool in your network. You might reach friends or family you never thought would be interested in real estate investing by sharing your work on Snapchat.
TikTok - Leveraging Trending Challenges for Marketing
Wholesalers, get ready to ride the wave of this suite's unique platform for quirky marketing. Engage in trending challenges, create vine-style amusing property tours – the possibilities are endless and captivating.
Tiktok is a great place to get started if you want to share your real estate investing knowledge with others, or create a sense of community in your real estate investing journey.
Utilizing SEO (Search Engine Optimization)
While not exactly a social media platform, SEO deserves a special mention. It's how you bring in organic traffic to your website. Infuse SEO keywords naturally into your content; it's how you get to rank higher on search engine results, after all!
SEO will be helpful for targeting individuals that are looking to sell there home to you. Using long tail keywords like "we buy houses in [city]" can help bring your page up in the search results. Or if you are not an SEO or web designing expert you can look at softwares like Carrot that help you master SEO for your real estate business.
Monitoring, Evaluating, and Adjusting your Social Media Strategy
Once you've laid the groundwork and executed your plan, it's not time to relax just yet. Stay vigilant and adjust your strategy based on feedback, social analytics, and Google Analytics. Remember, real estate investing is about making informed decisions, and Google Analytics is your ally in this.
In conclusion, the world of real estate investing is ever-evolving, and it's up to you to stay ahead of the curve. Incorporate these proven social media strategies into your business model and engage meaningfully with your target audience. Good luck and go get those deals!
