In the ever-evolving world of real estate, creating a niche and mastering it can be a game-changer. Elisa Covington, a prominent real estate investor and developer in the San Francisco Bay Area, has honed her skills and created a successful model in the fix-and-flip sector. Let's delve into her journey, strategies, and insights on how to excel in the real estate arena.
Many fix-and-flip investors are known to put in long hours, dealing with every minute detail of their projects. However, Elisa believes in delegating tasks and focusing on what she does best. By this approach, she ensures she's working in her “zone of genius,” where she feels the happiest and most productive.
“I try to delegate as much as possible and focus on my zone of genius where I feel the happiest when I do the type of work that I'm really good at.”
For Elisa, this means concentrating on deal acquisitions and designing the properties. By delegating other tasks to capable professionals, she can maintain a balance between her personal and professional life, all while scaling her business.
Elisa's introduction to real estate came serendipitously when she purchased a two-bedroom condo in San Francisco. After some minor renovations funded with a limited budget, she discovered a passion for transforming properties. This initial experience not only gave her confidence but also highlighted the potential in real estate investing.
A cornerstone of Elisa’s strategy is leveraging her relationships with real estate agents. She believes in forging strong connections with agents who can bring her deals, especially fixer-uppers. By reselling renovated properties with the same agents, she nurtures these relationships, ensuring a steady flow of opportunities.
“It's like planting a seed with the agents so that when they come across fixer-upper type of properties, they will know to contact me.”
Elisa makes sure agents remember her by showcasing her reliability and integrity. By consistently delivering what she promises and operating with a high level of credibility, she ensures that agents think of her first when they find potential deals.
Deal evaluation is critical in the fix-and-flip business. Elisa emphasizes the importance of being conservative with the numbers, particularly the After Repair Value (ARV). This cautious approach helps in mitigating risks and ensuring profitability.
When estimating the ARV, Elisa advises opting for the lower end of the potential value range. This conservative stance eases the pressure of market fluctuations and sets achievable targets.
For the rehab costs, the opposite strategy is applied. Overestimating the costs and adding a buffer for unexpected expenses ensures there are no unpleasant surprises.
Elisa’s deep understanding of her target buyer profile informs her design and renovation decisions. For instance, in the Bay Area, she often caters to younger couples and families who prefer open floor plans for better oversight of kids and ease of entertaining guests. A good-sized backyard is also a common requirement.
“It comes down to really understanding your target buyers. You want to know if they are single, couples, couples with children, or seniors.”
This buyer-centric approach ensures that the properties she renovates not only meet but exceed expectations, resulting in quick sales and satisfied clients.
A significant part of Elisa’s success comes from setting up efficient systems and building a trustworthy team. By surrounding herself with professionals who excel in their respective roles, she can focus on her strengths without being bogged down by every detail.
This delegation enables her to manage her business effectively while working as little as 10 hours a week on her flipping projects.
Elisa's passion extends beyond real estate investments. Having experienced the constraints of a corporate job, she aims to help others achieve financial freedom through real estate investments. She has authored a book, "Flipping Houses Quick Start Guide", and created the Transform Flipper Academy, a coaching program to mentor aspiring investors.
“I know how painful it was for me to be in that position, not having any control of my future or my own time.”
By sharing her knowledge through these platforms and her YouTube channel, Elisa hopes to empower more people to break free from the traditional rat race and achieve financial independence.
Elisa Covington’s journey in real estate is a testament to the power of finding one’s niche, building strong relationships, and continuously learning. Her strategies for deal acquisition, conservative evaluations, and targeted renovations offer invaluable lessons for investors at any stage. Through her educational initiatives, she continues to inspire and guide others towards success in real estate investing.
For more insights from Elisa Covington, you can check out her book, join the Transform Flipper Academy, or follow her real estate journey on her YouTube channel and other social media platforms.
Thank you, Elisa, for sharing your wisdom, and here's to more successful flips and financial freedom stories in the real estate world!