Struggling to find great real estate deals? The best ones never hit the market—they go straight to well-connected investors. Want in? You need a connector army—a trusted network that brings you off-market properties before anyone else.
These aren’t just wholesalers and real estate agents. They’re also probate attorneys, property managers, junk removal companies, and even the owners of your local bowling alley—people who hear about properties before anyone else.
When you grow and nurture relationships with these connectors, you create a consistent deal pipeline that keeps your real estate business thriving. Below, we’ll break down 11 proven strategies to help you build your connector army and unlock more opportunities.
Connectors are the best way to find off-market real estate deals before they hit the MLS. They come from all walks of life, including:
Even unexpected connections—like that bowling alley owner who hears about local moves—can be valuable sources of deals.
Networking is everything in real estate. Show up at local real estate meetups, investor gatherings, and community events. The more people you meet, the more opportunities you'll create. Real estate is a people business—be proactive, be genuine, and build relationships that last.
People do business with those they trust. Instead of focusing only on transactions, invest time in building real relationships. Grab coffee, hop on a Zoom call, or check in periodically. The stronger your connections, the more likely they are to send deals your way.
Social media is a goldmine for finding deals and networking. Join real estate investing groups on Facebook and engage with posts. Try the "million-dollar post" strategy: Share your buying criteria, offer a referral fee, and watch the leads roll in.
People remember specifics. If you tell someone, "I buy single-family homes in [city] that need some work," they’ll know exactly what to bring you. Be clear about what you’re looking for—price range, property type, and preferred neighborhoods—so connectors can send you relevant deals.
Opportunities don’t wait. When a connector sends you a deal, respond quickly—even if it’s not a perfect fit. A fast "no" is better than no answer at all. If you make an offer, be clear and professional. Your reputation depends on it.
You don’t have to do everything alone. If you're great at networking but struggle with deal analysis, partner with someone who has that strength. Joint ventures allow you to leverage different skills and close more deals. Just be sure to have agreements in writing.
Sellers prefer simplicity. Instead of overcomplicating your offers with contingencies, make them straightforward. Cash deals with quick closings and minimal conditions are more attractive than a higher offer loaded with stipulations.
Your reputation is your currency. If you promise to buy a deal, follow through. If circumstances change, communicate openly. Burning bridges in this business can shut doors to future opportunities.
Many wholesale real estate investors and new connectors are still learning. Help them improve by offering feedback on pricing, deal structure, or how to evaluate properties. When you help others succeed, they’ll be more likely to bring deals to you.
Out of sight, out of mind. Regularly check in with your connectors—not just when you need something. A quick call, text, or lunch invitation keeps you top-of-mind when they come across a great deal.
Surround yourself with like-minded investors. A local mastermind group can be a powerful way to exchange insights, find deals, and establish yourself as a leader in your market. The stronger your network, the more opportunities you’ll uncover.
Real estate is a relationship business, and your success depends on the strength of your network. The more connectors you build and maintain, the more off-market deals will come your way.
Start today—attend a meetup, send a message, or reconnect with an old contact. Every conversation could lead to your next big deal. Your connector army is the key to long-term success, and the best part? The more you help others, the more opportunities will come back to you.
Don’t wait for deals to find you—build the network that brings them to you.