Meet Dan Toback - a living embodiment of determination and success in the realm of real estate! He pulled in a whopping $27,000 from his pioneering wholesale real estate deal, effectively exploding any boundaries he perceived around his financial potential. This triumphant experience was a turning point that completely transformed his life, and he's confident that his story can boost your morale and spur you into action. Now, he eagerly anticipates lighting the path for your own journey into the lucrative real estate industry!
A little background - Dan graduated college with an average GPA and didn't have any special skills on his resume. He got a basic job with a food distribution company in Denver and moved out there after college. He worked that job for a couple of years, but he really didn't enjoy it. The snow was fun but having to deliver bread in trucks during the Colorado winters was not!
Dan knew he wanted to do something different, but he didn't have the courage to take action yet. His brother Tom was just getting his real estate wholesaling business up and running in Florida at the time. One day Tom called Dan up and said "Hey, I know you hate your job. Do you want to move back to Florida and work with me on locking up some wholesale deals?"
Dan was super scared to make the move because it wasn't a stable salaried position - they would basically only make money when they closed deals. If they didn't close any deals, they wouldn't make any money. Dan's first thought was "How will a seller ever agree to sell me their house for 60-70% of market value?" He just couldn't imagine it happening.
But Dan decided to take the leap of faith, move to Florida, and give it a shot. They did a lot of direct mail marketing back then to generate leads. Dan spent many hours cold-calling sellers from their lead lists and getting rejected over and over again. He faced a lot of "Let me think about it" and "Call me back later" responses. There were many times Dan didn't think it would ever happen.
Eventually, they got a call from a gentleman named Stephen. He had a very sad life story - his mom had recently passed away from cancer. Dan went over to Stephen's house for an appointment and his mindset totally shifted. He stopped thinking about just doing a deal, and became focused on how this guy was really struggling after losing his mom.
Stephen had lived in this house with his mom for many years. Now he was stuck here, surrounded by painful memories after she had passed. Dan could relate because he had lost some close family members to cancer too.
That day, Stephen and Dan didn't even talk much about the house deal. They mostly talked about his mom - their relationship, memories together, and how hard it was for him to remain in this house after she was gone.
They ended up doing a deal that same day and got the house under contract. At the time their operation was pretty small, so Dan started calling the buyers in his network to see if anyone could purchase it. One of his good buddies Brian, who is still on his buyer's list to this day, ended up buying the property.
The deal ended up netting their company a $27,000 assignment fee. This was a life-changing amount of money for Dan at the time!
They did run into one obstacle during the process - Stephen's brother had retained a partial interest in the home that they had to clear up. But this experience taught Dan that obstacles will always pop up in this business. If everything went smoothly, sellers could just easily list with a real estate agent. Wholesalers like them are needed to solve tricky property issues.
Dan could not have done this deal without the help of his brother Tom, who provided the contract, attorney connections, buyers list, and overall training to get started.
Dan shares this story because he wants to prove that anyone can succeed in this business, even without experience. Here are some of the key takeaways:
A big key to Dan's success on this first deal was building rapport with the seller Stephen on the phone and at the appointment. Here are some of the techniques he uses on every call with a motivated seller:
These principles allowed Dan to establish trust and likability with the seller, unlike the aggressive telemarketer stereotype. Rapport leads to deals in this business.
Once Dan had Stephen's property under contract, he had to find a cash buyer who could close on it quickly. Here are some tips on building a solid cash buyers list:
By building a small group of highly engaged cash buyers that he had personal relationships with, Dan was able to call on them to purchase the deal from Stephen and make his first $27,000 assignment fee.
Dan hopes this deep dive on his very first deal helps motivate you to get out there and make it happen. Wholesaling real estate changed his life and it can change yours too! With the right mindset and systems, anyone can do this business.
If you want to connect or have any questions, please reach out to Dan on Facebook. He's always happy to add new friends and help fellow investors any way he can. Just search "Dan Toback" and send him a message. In the meantime, happy dealfinding!