How Does DealMachine Compare to XLeads?

In the fast-paced world of real estate, having the right tools can make all the difference.

DealMachine and XLeads are two real estate platforms designed to help professionals streamline their workflows, generate leads, and access property data. Both tools offer features aimed at simplifying real estate tasks, but they take different approaches in their execution.

This article provides a fact-based competitive analysis of DealMachine vs. XLeads to help you make an informed decision. Know that while you're reading this on DealMachine, we'll do our best to present you the facts in an unbiased manner. By exploring their data accuracy, ease of use, pricing, and overall functionality, we aim to highlight the strengths and weaknesses of each platform. Whether you’re a seasoned real estate investor or just starting out, choosing the right software is crucial to your success.

Let’s dive into how DealMachine and XLeads stack up against each other.

Core Functionality of Each Software

Xleads Functionality

XLeads markets itself as an all-in-one wholesaling software designed to streamline the real estate investment process. It offers a suite of tools that assist users in lead generation, customer relationship management (CRM), and deal disposition. Since AI is all the rage right now, what would a software be without AI, it does have some of those aspects, but more on that in a bit.

Key Features:

• AI-Enhanced Data Analysis: XLeads utilizes artificial intelligence to analyze over 100 motivated pain points in your lists, scoring and stacking the most motivated sellers. The way this AI works is by trying to combine the motivation of your lead and ranking the "level of motivation". But be aware, you can only do this for 1 zipcode on the basic plan, with that capability (and the price) increasing each plan.
• Lead Generation: XLeads allows you to pull a list of leads from a list of 5 Quick Filters or a handful of other data points that can be filtered.
• Disposition Platform: The platform also has a robust dispositions side of the plan, the complexities of which are only offered on the Pro and "X Plan". Basic dispositions aspects can be found on the basic plan.
• Skip Tracing: XLeads plans say they include up to 60,000 skip-traced records, providing high-quality contact information for both cash buyers and seller leads at no additional cost. This skip tracing includes a phone number and email for a few people at the top of the property card, but you must pay for contact data for individuals in your "Contacts" tab with their "LeadTrace" option.
• Ninja Mode CRM: This CRM enables users to organize leads, execute calls and texts, automate follow-ups, and manage workflows efficiently. It also includes e-signing services, a website builder, and dialer access when you provide or pay for the phone number. I will note that this CRM is just a connection through Go High-Level, of which you need to set up a separate login, which was giving me issues logging in and resetting the password. However, I watched a couple of tutorials on it in order to describe it for this review.

DealMachine Functionality

DealMachine is an all-in-one real estate investing platform designed to streamline the process of finding and acquiring off-market properties. It offers a suite of tools that assist investors in lead generation, marketing outreach, automation, and high-quality property data. Don't forget the artificial intelligence. DealMachine has many touch points with AI to simplify your investing process.

Key Features:

• Driving for Dollars: Identify and track distressed properties by driving through neighborhoods. The app allows users to add properties to their lead list with a single tap, capturing essential details, tags, and photos.
• List Builder: Create customized lists of potential leads using over 700 data points and filters, such as property type, ownership status, and equity levels. This feature enables investors to target specific property criteria efficiently. There is also an AI Vision Builder in which the software harnesses the power of AI to search through data points and imagery from satellites and Google Street View to match the criteria in your AI prompt.
• Unlimited Contact Information: Access comprehensive contact details, including phone numbers and email addresses, for property owners across the United States, facilitating direct outreach without additional skip-tracing costs. Not only that, but gain the ultimate level of context from the free skip tracing with its comprehensive contact data that provides portfolio and demographic insights. DealMachine takes pride in having an above-industry match rate of 87%, and you'll even be able to find the pesky corporate owners with DealMachine's LLC Owner Match capabilities.
• AI-Powered Dialer: Enhance communication with property owners using an integrated dialer that offers instant transcriptions, real-time sentiment analysis, AI-assisted scripts, AI summaries, and automated follow-ups, streamlining the calling process.
• Marketing Automation: Send personalized direct mail to property owners with customizable templates and automated follow-up sequences, ensuring consistent and effective outreach. In DealMachine, you'll be able to design custom mail pieces, create custom sequences, and even send "handwritten" letters.
• Real Estate AI Assistant: Leverage AI-driven insights to guide investment decisions, analyze market trends, and optimize strategies, providing a competitive edge in the real estate market. This is found in the property card. You'll be able to ask Alma to help you through analyzing your next potential lead.

By integrating these features, DealMachine aims to empower real estate investors to discover hidden leads, connect with sellers efficiently, and close deals effectively, all within a single platform.

Data Quality and Accuracy

Accurate and reliable data is critical for real estate professionals to identify leads and close deals. Both DealMachine and XLeads offer data and analysis tools, but their approaches and results differ.

DealMachine

DealMachine provides access to a vast database of property information that is regularly updated to ensure accuracy. Users can create customized lead lists using over 700 data points, allowing for highly targeted searches. The software also offers built-in skip tracing, providing detailed contact information for property owners, such as phone numbers and email addresses as well as demographic information. Through direct testing, DealMachine skip tracing and property data has shown superior accuracy in identifying property details, owner contacts, and other critical information, particularly in specific comparisons against XLeads.

DealMachine has an 87% match rate overall and a 95% match rate for single-family homes when it comes to owner contact data, while I was not able to find a direct percentage on the data match rate of XLeads and verify it was correct.

XLeads

XLeads uses AI data analysis to compile and evaluate property and owner information. The platform highlights over 100 “pain points” in lead lists to help users identify motivated sellers. While this approach offers unique insights, data consistency and comprehensiveness may vary. Some users have noted discrepancies in contact information or incomplete property details when compared to results from DealMachine.

Comparison

In side-by-side testing, DealMachine has demonstrated higher data accuracy and completeness. For example, when comparing direct property searches, DealMachine consistently delivered more up-to-date ownership records and accurate contact information, verified through properties I pulled seen below. Information is censored due to privacy reasons. XLeads can be used to identify seller motivation, but its data quality occasionally falls short of delivering complete or precise results.

DealMachine Property Card (above)

In the photo above, you'll see one of DealMachine CEO David Lecko's rental properties, with free contact information on him as the owner, and related contacts for those "Likely Renting" in the other 5 associated contacts (not pictured). There is context with each contact on who it suspects they might be for the property as well as consistent data throughout. See the photo below for an example of an associated contact.

DealMachine Contact Card (above)

Next, in the photo below you'll see the same property in XLeads. Based on the context from DealMachine, Willie is a likely renter, but in XLeads all you receive for the free part of lead tracing is 1 phone number and email for contacts, with no context of relation to the property. Not pictured is the Owner information in the XLeads property, where it does say that David is the owner, but you do not get his number with the free lead tracing unless you track it down through his other rentals.

XLeads Property Card (above)

You'll also see in the Listing Insights and "Before & After" that the property was sold in 2019, however, that is not the most recent sale date as seen in the Transaction History picture from lower down on the property card in XLeads. The most recent sale date is in 2023, seen in both software's transaction histories. This inconsistency caused a little bit of confusion on my part.

XLeads "Before & After" (above)

XLeads "Transactions" (above)

DealMachine Transaction History (above)

You can see in the "DealMachine Property Card" screenshot that the data throughout that property card accurately displays the most recent transaction.

Not only that, but DealMachine has more data points to pull from, so you can better know your lead compared to XLeads. As previously mentioned, DealMachine has over 700 data points, and the DealMachine team goes through rigorous testing of these data fields.

Accurate data can mean the difference between a successful deal and a missed opportunity. While both platforms provide robust options, DealMachine's emphasis on comprehensive and precise data gives it an edge in this critical area.

User Experience and User Interface

In real estate, having a platform that’s easy to navigate can be the difference between wasting time on technical hurdles and focusing on closing deals. The user experience of a tool isn’t just about its looks—it’s about how effectively it supports your workflow. DealMachine and XLeads each approach usability differently, with distinct strengths and challenges.

DealMachine

DealMachine is built for simplicity, with a user interface that’s straightforward and easy to grasp. Whether you’re adding properties on the go, sending mailers, or managing leads, the platform makes these tasks quick and efficient. The mobile app is particularly well-optimized, ensuring that users can take full advantage of its features while working in the field. This clean, no-fuss design helps reduce the learning curve and allows users to get up and running quickly.

Check out DealMachine reviews on the App Store or Google Play to see what others are saying about the design and quality of the software.

XLeads

XLeads, on the other hand, prioritizes its robust feature set, but this comes with a more complex interface. While tools like the Ninja Mode CRM and AI-based workflows are powerful, navigating the software can feel overwhelming for new users or those who prefer a simpler layout. The Ninja Mode CRM also required an extra login since it is through Go High-Level CRM.

For those willing to invest time in learning the platform, XLeads offers plenty of functionality, but its usability may not cater to everyone’s preferences.

Comparison

When comparing the two platforms, DealMachine’s ease of use stands out as a key advantage. Its intuitive design ensures that users can spend less time figuring out the software and more time taking action. XLeads may require more effort to master due to its intricate design. As a note, in order to accurately assess the functionality of XLeads, I watched multiple tutorials so as to not miss out on features, and still had a couple of hurdles in finding certain aspects.

For users who value simplicity and efficiency, DealMachine provides a more accessible and streamlined experience with its current features and data.

Customer Support and Community Engagement

Strong customer support and active community engagement can make a significant difference when using real estate software, especially for new users or those looking to maximize the platform's potential. Both DealMachine and XLeads provide resources to help users succeed.

DealMachine

DealMachine excels in providing fast and responsive customer support, with an average response time of 15 minutes or less. Users can access assistance quickly through live chat, making it easy to resolve issues or ask questions in real time. The DealMachine Customer support team not only focuses on prompt replies but also on providing quality and helpful responses.

Beyond technical support, DealMachine fosters a robust community through features like weekly office hours (Tuesday through Friday) available to all tier members, where users can get personalized help and learn directly from DealMachine experts.

For broader learning, DealMachine offers a variety of resources, including a dedicated DealMachine Community for investors, the DealMachine Masterclass, YouTube tutorials, and a real estate focused podcast. These resources go beyond the platform itself, diving into real estate investing topics to support users’ overall growth in the industry.

XLeads

XLeads offers reliable customer support through live chat and a phone line for billing or cancellation inquiries. While the platform’s average response time is around one day, some users—like in my case—report faster replies, such as a response in just 2.5 hours. XLeads also provides resources for users to familiarize themselves with the platform, including weekly live sessions where they answer questions and walk through the software if the user is on a high enough tier plan.

Additionally, XLeads maintains a presence on multiple YouTube channels, "Flip with Rick," and "XLeads" offering tutorials on using the platform and broader real estate investing advice. These resources can help users stay informed and develop their skills while using the software.

Strengths and Weaknesses of Each Platform

Every real estate software has areas where it excels and others where it might fall short. While both DealMachine and XLeads offer powerful tools for investors, their strengths and weaknesses reflect their unique focus areas. Let’s take a closer look at what each platform brings to the table and where they could improve.

DealMachine

• Strengths: DealMachine excels in data accuracy and lead generation. Its customizable lead lists, smart lists features, Driving for Dollars feature, and comprehensive skip tracing tools provide users with a robust system to find and contact high-quality leads. The platform is also highly intuitive, with fast customer support and a wealth of educational resources to help users succeed.
• Weaknesses: One area where DealMachine could improve is in offering a dedicated disposition tool to help users market and sell properties once a deal is acquired.

XLeads

• Strengths: XLeads shines in its AI approach to lead scoring and its dedicated disposition platform, which helps you match deals to buyers and includes marketing tools like custom deal websites.
• Weaknesses: XLeads’ interface can feel complex for new users. Additionally, in XLeads, I did not have the option for smart lists or building individual lists, having all of my leads end up in one master list prior to sending it over to the CRM.

Conclusion

DealMachine and XLeads each offer tools designed to support real estate professionals, but they prioritize different aspects of the investing process. DealMachine excels in data accuracy, ease of use, and comprehensive lead generation, while XLeads focuses on providing tools for dispositions and deal marketing with their lead generation.

Choosing the right platform comes down to your specific needs as an investor. We recommend taking a closer look at both platforms, testing their features, and deciding which aligns best with your workflow and business goals. Check out both websites for the most up-to-date information on DealMachine pricing or XLeads pricing.