Embarking on your first wholesale real estate deal can be both exciting and challenging. Marketing effectively is the backbone of wholesaling success, and with a clear strategy, you can build momentum and close your first deal sooner than you think.
In this post, we’ll share five essential marketing tips from expert wholesaler Kyle Eisenbarger, who has helped transform countless beginners into successful investors. From consistency to commitment, these insights will help you create a reliable lead flow and build a strong foundation for your wholesaling journey. Let’s get started!
Introduction to Wholesaling
Wholesaling real estate is a short-term investing strategy that some investors use to generate quick cash. The process involves finding distressed properties at below-market prices and then selling the contract to another investor, usually for a higher price. This strategy doesn't require significant capital outlay, making it an attractive option for beginners.
Key Marketing Tips for Success in Wholesaling
Kyle shares five critical marketing tips that have aided in his success. These tips are essential for anyone looking to succeed in wholesaling.
1. Consistency is Key
Consistency in marketing is crucial. As Kyle pointed out, it turned their wholesaling from a side hobby into a full-time endeavor. They realized the importance of consistently sending out marketing materials like direct mail and text messages. When they failed to do so, their leads dried up.
“The only way to combat the ebbs and flows of the business is to always be marketing, not just when it's working.” - Kyle
Regularity in marketing fuels consistent lead flow, which is essential for sustained success. For instance, Kyle’s team found a sweet spot in sending mail three times a week, ensuring a steady stream of leads rather than sporadic bursts.
2. Commitment
Marketing has its cycles, and understanding these can make or break your strategy. Kyle talks about the value of commitment, especially when using channels like direct mail, cold calling, and PPC (Pay-Per-Click).
“You need to commit to doing it for at least the amount of time it takes to see that cash come back.” - Kyle
For novices, Kyle suggests committing to a marketing channel for about six months. This duration allows you to gather enough data to assess its effectiveness.
3. Stay in Your Lane
Avoid the temptation of diversifying too quickly. Shiny object syndrome can distract you from perfecting what already works.
“One channel can easily take you to seven figures. Focus on it before diversifying.” - Kyle
Stick to one marketing channel until you reach significant milestones (like seven-figure revenue) before exploring other options.
4. Know Your Numbers
Effective real estate marketing is data-driven. From the beginning, track all aspects of your marketing efforts to make informed decisions later.
“Marketing is most effective when your decisions are data-driven.” - Kyle
Use tools like CRMs and reporting tools like Plecto to keep track of KPIs and conversion rates. This will allow you to adjust your strategies based on what the data shows.
5. Go With the Flow
In marketing, change is the only constant. What worked yesterday might not work tomorrow. Stay adaptive and adjust your strategies as needed.
“Things change in marketing all the time. Diversify and track data across channels.” - Kyle
Different strategies may work at different times. For instance, while texting may have been highly effective a few years ago, regulations and filtering have reduced its efficacy.
Bonus Tip: Start Now, Perfect Later
Kyle’s bonus tip for aspiring wholesalers is to start immediately and refine your approach as you go. Waiting for perfection can delay your progress.
“The best thing you can do is just start now and perfect later.” - Kyle
Mistakes will happen, but they are part of the learning process. The focus is on taking action and continuously improving.
Conclusion
Wholesaling success is within reach for those who commit to a focused, consistent marketing approach. By following these five steps—staying consistent, committing to one strategy, tracking your numbers, adapting to changes, and taking action without waiting for perfection—you’ll create a steady pipeline of deals and set yourself up for long-term growth.
Start applying these tips today, and remember that every small step brings you closer to your goals. The path to your first wholesale deal starts now—stay focused, keep learning, and watch your efforts pay off!
